Madonna Emerges as Big Super Bowl Winner
You can’t tell by looking at it, but the above video is the visual manifestation of Madonna cashing in a $10 million check. That’s the sum of money the Material Girl was paid to “appear” in the new, Super Bowl-bound commercial for Sunsilk hair products. The “appearance” actually consists of the the singer’s decade-old song “Ray of Light” and six seconds worth of archival footage. No wonder Madonna was named Forbes’ Cash Queen of Music. Marilyn Monroe and Shakira, who reportedly will get $2.5 million for her three seconds of screen time, also appear in the thirty-second ad. The spot is set to screen during the fourth quarter’s two-minute warning, which is ridiculous, as even football diehards contract Super Bowl exhaustion by halftime.
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